Ambro vs. the World

Ambro, a Finnish startup introduces a revolutionary product that could replace breakfast, lunch or dinner. Ambro has ambitions, and believes it will be a success abroad. Why? Where? We'll find out!

Pages

  • Project Blog
  • Overview of the Blog
  • Marketing Plan
  • Links
  • Team

Overview of the Blog

Welcome
  • Welcome to Ambro vs. the World!

Analysis of the situation
  • Market Analysis
    •  Macro level: PESTEL
    •  Meso level: Industry Analysis
    • Meso level: The closest substitute
  • Internationalization
    • Analysis of markets
    • Market to enter
    • Where to start in the US?
    • Funding: possibilities
  • Company Analysis
    • The Story behind the Company
    • Ambro – The Product
    •  SWOT Analysis
    •  Distribution Channel Opportunities

 Strategic Marketing Analysis
  • STP analysis
    • Segmenting Targeting, Positioning – part 1
    • Segmenting Targeting, Positioning – part 2
      •  DAMP analysis

 Operationalization of concepts
  • Where to start in the U.S.?
  • Key Performance Indicators
  • Marketing Mix
    •  Product
    • Place
    •  Price
    • Promotion
  • Forecasts
    • Future Sales
    • The Competitors Strategy

 Marketing Plan

On a side note
o   Food Substitutes: Hype or Revolution? 


http://www.theambro.com


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Labels

  • Company Analysis (3)
  • Forecast (2)
  • Internationalization (4)
  • Key Performance Indicators (1)
  • Market Analysis (3)
  • Marketing Mix (4)
  • On a side note (1)
  • STP Analysis (2)
  • Welcome (1)

The Project

The goal of the project is to take Ambro into a foreign market. Stay tuned on our project - and you'll get to see how we build our amazing marketing plan!

The Product

The Product

Blog Archive

  • ▼  2013 (22)
    • ▼  December (11)
      • The End
      • Key Performance Indicators
      • Marketing Mix: Place
      • Marketing Mix: Price
      • Marketing Mix: Promotion
      • Marketing Mix: Product
      • Forecasting: the competitor's strategy
      • Forecasted Sales and Costs
      • Where to start in the US?
      • Funding: Possibillities
      • Food substitutes: Hype or Revolution?
    • ►  November (11)

About the marketers

My photo
Hussein, Jasper, Lisa, Miina, Willem
A group of students from varied backgrounds and study fields on the course "Global Marketing Management" at Aalto University School of Business. Together we aim at examining the market entry potential of our case company Ambro. The result of this autumn's work will be a marketing plan for the foreign market entry.
View my complete profile

Blogs we follow

  • Costo Project Blog
    11 years ago
  • French wines & Exportation
    11 years ago
  • GGM! Team Project on Tomra
  • Global Marketing Management on Chipotle
    11 years ago
  • Global marketing project on Fazer
  • Pöllöt Marketing Plan
    11 years ago
  • RayQ - Kummius.fi -project
  • Should KONE go to South Korea?
    11 years ago
  • Starbucks goes Finland
    11 years ago
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