Forecasted Sales and Costs

Our team has conducted thorough research of the market. We were able to establish an expected revenue and loss account for the first year of Ambro's launch in the US. Please click on the picture of our revenue and losses sheet in order to get a magnified picture.

Notes, sources and assumptions 

2: The working population of Silicon Valley which houses lots of time constrained  and high achieving people.

3: Ambro targets consumer near the age range of 18-35. 

4: San Franciso city also houses lots of high achieving and time constrained population. Here the working force has not been filtered out yet.  

5: Ambro targets consumer near the age range of 18-35.

6: In order to filter out the non-working population living in San Francisco, the unemployment rate is applied here. 

9: 'Possible reach' refers to the percentage of customers Ambro will be able to sell to within it's total targetable population. The following factors exclude consumers in the total targetable population to be a customer of Ambro:

• Non time constrained work force
• Consumers who are not conscious about their health
• Consumers with know knowledge about Ambro
• Consumer who cannot afford Ambro
• Other external and unforeseen factors

15: Exchange rate Euro's to USD, taken on the 4th of December 2013 

20: UPS truck transfer rates are applied for 100 Ambro packages. The scenario's of 'negative' 'moderate' and 'positive' relate to the physical distance of the production facility to its consumers in the San Francisco Bay area. The packages will approximately have the following characteristics:

• Dimensions: 20 by 20 by 20 inches
• Weight: Approximately 108 Kg
• 100 Ambro packages goes in to 1 package for truck shipment

25: Green Card application fee for foreign investors/entrepreneurs starting their business and operations within US boarders. 

29: Miscellaneous costs are budgeted. This will transfer to 'retained earnings' account in the next accounting period. These include but are not limited to: 

• Set up fees of the offices and general operations
• Corporation foundation fees
• Budget for unforeseen expenditures

Conclusion

From the projected revenues and costs, it can be seen that Ambro will book a slight profit in its first year.This will definitely contribute towards the survival of the start-up in the US as most of these start ups won't see their first positive cash flow in the initial period.