Funding: Possibillities

Initially, Ambro's funding had come out of the founding team's own capital. Currently, additional funds are raised through crowdfunding* platforms such as Kickstarter and Indigogo. Extended funding opportunities towards expansion in the US could be found in the popular TV show The Dragon's Den. This popular North American TV show pits start-ups against professional investors. The start-ups each have 10 minutes in order to convince the five professional investor's of the value of their start-ups. At the end, the investors can decide how much capital they want to provide for this start-up. Numerous North American start-ups have received the necessary funds in this way. As Ambro has developed a tangible product which does not have received any competitive pressure, it chances at the Dragon's Den could be considered to be substantial. In addition, Ambro should try to get to attend start-up fairs such as Slush in Northern Europe, since these offer great opportunities to pitch ones idea and attract investors. 

* Crowdfunding is a form of funding in which project creators (startups) present their idea thoroughly on a crowdfunding website, and interested test users presubscribe to their product/service, already paying for the purchase. Thus, the companies get capital for production and are able to start the project. However, in order for the company to receive any money, enough of people need to like the idea as the project creators (companies) need to reach their funding goals. (kickstarter.com)