Ambro - the Product

“Ambro is a complete, healthy and premium meal powder that contains everything your body needs and saves your time.” (Startupsauna.com)

In our interview with Tapio on 21 November, we also found out more about the product itself: 

The idea of Ambro derived from another food substitute drink Soylent, which has become very well-known especially in the US. However, what differentiates Ambro from Soylent is that Ambro is organic and contains no food additives. 

Ambro

• is made of nature’s best ingredients, e.g. organic nuts, wild Finnish berries and raw coco 
• contains no preservatives, artificial sweeteners/colours/flavoring, added sugar, gmo-grown ingredients or trans fats
• is 90% organic
• is gluten-free
• fulfils the daily nutrition recommendations

Ambro is a complete nutrition drink powder, which gives you everything your body needs in two minutes. The product is very easy to use: one simply adds Ambro powder with a scoop, shakes or mixes it in a blender with water, juice or fruit, and the drink is ready. The taste can be described as “nuts, porridge, a bit grainy”. According to test customers, it is “better than protein drinks, and quite ok actually”. Also, Ambro is sold in 1080g packages. With one package, you are able to make 7,5 full meals or 15 breakfasts. An opened package will last for 2 months. At the moment, the international shipping prices are $79/ one package and $119 for two packages. The idea is to get prices down after finding local producers. 

Ambro has been developed with the best nutritional doctors, and in fact, its nutritional value exceeds that of a normal lunch. 

Who are Ambro’s customers?

At the moment Ambro is still in the testing phase. However, they currently have over 100 customers in USA, Europe and Russia. These customers are busy and ambitious professionals who value time and health, and who want a complete and convenient solution. Thus, Ambro’s customers use them mainly for two reasons:

• Time save; you are able to skip lunch
• Only healthy ingredients and mostly organic; you can feel good even though no time to eat properly

We’ll tell you more about Ambro’s market segmentation, targeting and positioning next time!

Ambro - the only organic and complete product in the market